Do you know what a paid advertisement is? Have you ever heard
about it? May be some of you have heard about it, but no one knows
it in detail, so before talking about the top 5 advertising channels,
firstly, we have to discuss what actually paid advertising is.
What is paid advertising?
Paid advertising is the part of digital marketing in which advertisers
take part in real-time auctions and bid to show their ads on the best
slot on the best platform to reach a wider audience. Paid advertising is
also called biddable media or PPC advertising. PPC advertising stands
for pay-per-click advertising, which means that you have to pay each
and every time someone clicks on your ad. Paid advertisements have
different types; they are as follows:
PPC campaigns include bidding for specific keywords against different advertisers. PPC ads are placed on SERPs, which stand for search engine result pages, when users search for those terms. As the name pay-per-click suggests, in PPC advertising, advertisers pay only when someone clicks on their ad link. Some of the most of the most renowned PPC platforms are Google AdWords and Bing Ads. Their ads are helpful for advertisers as they help them reach potential customers with the goal of attracting more traffic to their websites, which ultimately helps them increase sales.
In today's world, more than 90% of the population is using social media, making it a prime platform for paid advertising. Social media advertising gives you a wide range of platforms to show your ads according to your target customers and your budget. Paid advertising on social media helps advertisers promote their brands and inform customers about the quality of the brand. The social media ads are sponsored posts that are displayed on different social media handles. These social media ads will help the business reach its target audience and promote their brand. Some examples of social media advertising platforms are YouTube, Facebook, Twitter, Instagram, etc.
Video advertising refers to the advertisements in which we showcase our products and services or promote our brand through short videos. Video ads will seek the attention of a wider audience, which means our brand will also reach a wider audience. There are three types of video ads. 1) True view ads (in-stream and discovery, skippable) 2) pre-roll (non-skippable) 3) bumper ads (non-skippable). Video ads are much more cost-effective than television broadcasts and newspaper ads.
It refers to the advertisement in which we promote our product or services with banner images that are very strategically placed on the web page, which contain important information regarding what the advertiser wants to promote. These ads focus on the target audiences and their interests. These ads are designed in various designs, shapes, and sizes to make them more attractive. Display ads are mainly placed on web pages to promote products, services, or websites.
Google Shopping Ads are the type of paid advertisement in which users can get a window shopping experience over the internet. Because of Google Shopping Ads, users can easily browse through the products of different companies without going to their websites individually. These ads help businesses show their product images along with their rates so that the users get an idea about that product before buying it. This improves the conversion rates significantly.
There are many more types of paid advertisements for which the business can opt, but some of them are mentioned above. Paid advertisements are very important for businesses to promote their brand, so it is very important to choose the best paid advertisement channel. In this blog, we are listing the top 5 paid advertisement channels that engage a larger population. They are as follows:
The first and foremost channel on our list is none other than Google Ads, and there is no doubt about it. Google Ads are the most successful advertising platform and have the best conversion rate of customers, so we can say that it is the king of paid advertisement channels. With the help of Google Ads, we can showcase PPC ads at the top of Google search results, and Google Ads, being the top-notch paid advertisement channel, will help your business reach potential customers and give you the best results. We can also use the Google Display Network to promote our brands on popular websites. This makes Google Ads an outstanding platform for both search and display ads.
All the PPC ads are not limited to third-party websites and search engines. Social media is one of the best places to reach wider audiences, and Facebook ads are one of them, which helps our brand reach a wider audience. The conversion rates of customers in Facebook ads are great, so displaying ads on Facebook ads is a great choice. Facebook ads include banner ads and sponsored posts.
As we all know, Instagram is taken over by Facebook, so both of these channels work similarly. Instagram ads also reach wider audiences. Nowadays, users of Instagram are growing, so displaying ads on Instagram is one of the best options as its conversion rate is good. Instagram ads also include banner ads and sponsored posts.
Twitter ads are another best-paid advertisement channel where businesses can reach potential customers. After Facebook and Instagram, Twitter is one of the best social media platforms, with a large number of active users, so displaying our ads on Twitter is another great idea that any business can opt for.
Nowadays, Pinterest is the most famous or trendy social media site, and its users are increasing day by day. If you are targeting the largest demographic of middle-to-upper-class women, Pinterest ads are the best option. This platform helps the business attract more and more potential customers.
Step 1: First, analyze your business model and find out your target audience.
Analyze your budget and decide what proportion of it you can use for paid advertising.
As per your budget and target audience, select some paid advertising channels.
Analyze all the selected channels and find the best option that reaches a wider audience and is also very cost-effective for business.
After doing all the above-mentioned steps, finally choose the best paid advertisement channel.
In this blog, we started with the discussion of what actually paid advertisement is. We talk about it in detail as we discuss the meaning and different types of paid advertisement. Then we come to the main focus of our blog, which is the top 5 best paid advertisement channels that attract immense traffic, under which we discuss Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. Further, we also discuss the steps that we can use while choosing the best paid advertisement channel. So here we end our blog. I hope this blog will help each one of you who are reading it in some way
