Are you receiving advertisements in the mail and want to learn more about that? Or are you interested in this type of marketing?
If yes, then you are at the right place. The mail you are receiving is the email marketing. It is common these days to do email marketing. 8 out of 10 companies are involved in email marketing.
Email marketing is a digital marketing process to reach people or to connect or communicate with them via email.Nowadays, everyone has their respective personal email, so it has become easy for companies to advertise via email. Companies can send you email to promote or to advertise the following:
Customer retention means keeping customers buying their products from shifting to other providers. Customer retention is one of the benefits of email marketing in digital marketing. It can be said that customer retention means how many people are engaged in your business for a long time.
Keeping your customers informed is important in email marketing. Keeping your customers informed about what is happening, and what is going to happen next, and keeping them engaged with the business. This like helps the customer to gain information about your business and will keep them engaged.
By informing customers and providing them with details and information about the campaigns and sales of your business will help you to improve sales.
Other marketing advertisement needs a good amount of cost to advertise their business to the customer. But email marketing is cost-effective, it requires minimal cost for the advertisement purpose. It’s the best option for businesses with low budgets.
Email marketing helps in generating traffic to your website. Generating traffic means engaging people or a number of visitors who visit your site at a given period.
Reaching the right customer is important because they keep checking their email regularly which helps you to grow your marketing campaign. By email, they will always remember about your offer and campaign and will connect to your business whenever there is a need.
Generating or writing an email takes very little time. You can also save time by emailing automation like by creating personalized email. These emails can also be scheduled in advance. For example, if you want to send your email at 5 pm and you will be busy at that time with some other work, then you can set the email to schedule and the email will automatically be sent at 5 pm.
Email marketing helps to increase brand awareness as more people will know about the brand from email. You will always have a venue to promote yourself by reaching out to new people and informing them about your brand.
You can check what types of content and things your audience is checking. This can be done by tracking email open rates, click-through rates, and conversion rates. You can use this data from your sources and send your audience relevant content with which your audience interacts most. This will not only help your audience but also your business. Thus, these were the benefits of email marketing. Keeping in mind these benefits one can start email marketing to connect and communicate with your audience.
| S.No. | Tools/Platforms | Links |
|---|---|---|
| 1 | MailChimp | mailchimp.com |
| 2 | Convert Kit | convertkit.com |
| 3 | Warmy.io | warmy.io |
| 4 | Dripify | dripify.io |
| 5 | HubSpot | hubspot.com |
| 6 | Brevo | brevo.com |
| 7 | Active Campaign | activecampaign.com |
| 8 | AWeber | aweber.com |
| 9 | Moosend | moosend.com |
| 10 | MailerLite | mailerlite.com |
It is a marketing platform. It helps you in making engaging emails to interact with customers or the audience and grow your business. It is software founded by Ben Chestnut in 2001.
Convert Kit is an email marketing tool. It is designed for creators, bloggers, and online businesses. It is renowned for its easy-to-use and good email marketing automation feature. Developers of Covert Kit are Apple Inc., Adobe Systems, Sony, KDE, Igalia, and others. It was founded by Nathan Barry in 2013.
Warmy provides warm-up services to your email and allows you to choose language or a topic for your email.It is an email marketing tool founded by Michael Shnaider.
Dripify is the most advanced LinkedIn automation tool which allows you to create a great campaign that helps you grow your business.
Hubspot is software, tools, and resources for your business to connect your marketing, service, and sales team in one place. It is an email marketing software founded by Brian Halligan and Dharmesh Shah in June 2006.
Brevo is email marketing software, that helps the user to sync with customer likes. It is a customer relationship management platform and an SMTP service provider. Brevo was founded by Armand Thiberge in 2012.
Active campaign is an email marketing tool that enables sending email campaigns, automating features, and managing contacts. It helps to grow small or medium businesses. It was founded by Jason VandeBoom in 2003 in Chicago.
It's one of the best email marketing tools which was founded by Tom Kulzer in 1998. Aweber is simple email marketing that enables automated emails to grow your business.
Moosend is a simple and efficient tool to write and send emails to customers. It is an all-in-one feature platform for creating scaling and automation workflow. It was founded by Panos Melissaropoulos and Yannis Psarras in 2012.
Mailer lite enables sending emails to the most highly selected campaigns. It helps you to create engaging, dynamic emails in a minute. It's not a time-consuming tool. Mailer lite was founded by Ignas RubeЕѕius in 2005.
Email marketing in growing your business by investing a lot of money in advertisement or promotion of your business. It is a form of digital marketing to connect and communicate with customers via email.These emails can be written with the help of email marketing tools. If you want to know more about marketing just let me know and I will provide you with the best information.
